This annual report is designed as an engaging, scrolling PDF that reflects Ben & Jerry’s belief that values should guide every aspect of business. The content places the company’s missions and values at the forefront, treating impact as integral rather than supplemental to performance. Adhering closely to brand standards, the report includes small, hand-drawn illustrations consistent with Ben & Jerry’s art style to reinforce the company’s authenticity and approachability. The narrative and design emphasize transparency, accountability, and purpose, reflecting Ben & Jerry’s unmistakable voice and commitment to doing business differently.